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BTAS – it’s all about your industry and how you seize your opportunity

As you look to reinforce and sustain your success as a dealer in the Business Technology and Services Industry, there are a range of aspects to take into account.

Lead generation for your copier dealership

What your copier dealership needs to do to generate qualified leads.

By Lindsay Kelley, Chief Marketing Strategist, Dealer Marketing

Get serious with connectivity help desks

Dealers need to get serious with setting up connectivity help desks for their MFD fleets

There are significant additional revenue opportunities available for dealers in setting up a connectivity help desk to better serve their MFD customers.

How Changing Buying Habits Affect Your Dealership

Buying habits continue to change. Equipped with Google and connected in social networks, today’s buyer is on average, 57% of the way through the buying process before contacting a vendor or sales rep. That data is from a survey of 1,400 business decision makers published in the Harvard Business Review—in 2012! 

Attending BTAS – A Very Smart Business Decision

As you look to the future and the challenges you face for ongoing success with your dealership, you’ll realise that ‘the internet of things’, has become ‘the internet of everything’, that the ‘relationship business’ you’ve enjoyed with your customers for so long has now morphed to become ‘ the knowledge business’ that you need to be in with those same customers.

Thriving in a Zero Sum World

11 March 2015

Recently I had the pleasure of a discussion with iconic Industry leader Ed McLaughlin, during which Ed shared his insights as to what he refers to as ‘Thriving in Zero Sum World’.

That discussion, and Ed’s full article of the same name published in the March edition of ImageSource magazine, basically sums up why the BTAS Conference May 12th and 13th in Sydney is such a critical event for both yourself as a dealer, and for the ongoing development of our Industry here in Australia.

Keynote Speaker Announced - Mr Michael George, CEO, Continuum

The countdown to BTAS 2015 is well underway with an enviable world-class conference program that is complete with extraordinary support from both global and local industry leaders.   Congruent with our 2015 theme ‘Leading with Services’ the BTAS program has been carefully put together to give Australian dealers and service providers the knowledge, tools and strategies to navigate the emerging areas of our industry.    To this end we are delighted to announce our Keynote Speaker for BTAS 2015, Mr Michael George, Chief Executive Officer an

BTAS 2015 - Leading with Services

22 February 2015

The 2nd BTAS Conference is being held in Sydney from 12 to 13 May 2015, bringing a comprehensive program bursting with new content for the business technology and services industry in Australia.   The BTAS Conference is Australia's premiere event for dealers and resellers in the office equipment, document solutions and managed services arena.

Worldwide Buzz

Recent events give insight into new business models

Since my last column I have attended the Business Technology and Services Conference (“BTAS”) in Sydney, Australia and the ITEX Show in Las Vegas, Nevada. Both of these meetings provided an excellent opportunity to visit with Dealers and obtain front line information regarding the industry. Regardless of the location, size of the dealership, or experience in the industry the rapid pace of change is of a concern to all.

Countdown - just 35 days until the BTAS Conference 2014!

Are you interested in attending the BTAS Conference but havent got around to registering yet? It's easy - register online.

There are some great reasons to attend this inaugural Australian industry event and here are three of them:

1. There are already more than 100 delegates registered to attend - industry leaders, independent dealers and cutting edge vendors all in the one place to discuss where the industry is headed in 2014.

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