Paul Wiefels to Keynote at BTAS

Don’t miss BTAS - Australia's premiere event for dealers and resellers in the office equipment, document solutions and managed services arena."

Securing Paul Wiefels as our Keynote delivers on the BTAS promise to bring world-class leaders and market leading education to Australia for the benefit of independent dealers. Don’t miss this unique opportunity to hear from one of the industry’s most influential leaders.

Paul Wiefels is a Managing Director and one of the founding partners of Chasm Group. He provides counsel to companies and organizations—from start-ups to the Fortune 500—in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).

Paul has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical devices, and technology-based services providing counsel to CEOs, CMOs, and senior management teams in North America, Europe and Asia.

Chasm Group is a team of seasoned technology professionals who specialize in helping technology-based companies achieve market-leading positions in both emerging and established markets. Disruptive technologies can prosper and thrive when combined with equally innovative thinking to establish and sustain market leadership.

See more information on Chasm Group and Paul Wiefels here.

Early Bird Registrations close on Friday 18th March 2016 so get in early and reserve your tickets to Australia’s premier industry specific conference. 

Don’t miss the advantages BTAS has to offer; this is your industry specific conference and your opportunity to participate in peer networking, and market leading education equal to any event on the global calendar, all right here in Australia.