Paul Wiefels
Leading Author, Managing Director and Founder
The Chasm Group

Paul Wiefels is a managing director and one of the founding partners of Chasm Group. He provides counsel to companies and organizations—from start-ups to the Fortune 500—in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).

Paul has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical devices, and technology-based services providing counsel to CEOs, CMOs, and senior management teams in North America, Europe and Asia. 

Paul began his career in consumer marketing in both the packaged goods and financial services sector. He was recruited to Apple in the early 80s where he began his career in the technology sector serving in marketing management positions with Apple’s U.S. and international operations.

Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world’s largest branding consultancy. Prior to Landor, he was worldwide director of product marketing for Ingres Corporation.

Mr. Wiefels graduated from University of Southern California and also holds an MBA from USC’s Marshall School of Business. He has served as a faculty lecturer in the California State University system, and currently lectures at Pepperdine University. Currently, he serves on the advisory boards of vArmour Networks and Revision Optics.

Jon Reardon
Group Director, Data Platform Services

Jon Reardon is the Group Director of InfoTrends for Office Document Technologies Services on a global basis. His industry analysis team is aligned along the following practice areas: network document solutions, Business Process Automation, professional and managed print services, digital peripheral services, communication supplies consulting services, image scanning technologies and channel strategy service.

Mr Reardon provides senior management oversight for all Office Document Technology Services related to market sizing and forecasting, research, analysis, briefings and consulting. Targets include office workgroup, departmental and enterprise software, hardware, services and consumable supplies for the SMB and Fortune 1000 markets. Prior to joining InfoTrends Mr Reardon served as Senior Vice President of Marketing and Product Development for Konica Minolta and has held executive level positions with Minolta and Canon in the areas of marketing, service and engineering. Mr Reardon has more than 30 years of industry experience and is a past board of director's member and treasurer for the Computing Technology Industry Association (CompTIA).

Mr Reardon holds a Bachelor's Degree from Cortland College and a Master's Degree from New York University.

West McDonald
Vice President of Business Development and Marketing
Print Audit

West McDonald is currently doing his part to help the office equipment industry as the Vice President of Business Development and Marketing for Print Audit as well as owning and operating FocusMPS.  West is also the Chair of the SBB (Seat Based Billing) Executive Council, a 29 dealer-member group that has developed an SBB model for managed print.  With over 15 years of experience in the Managed Print Services arena he has come to be respected as one of the foremost experts in the field.   In 2015 he was listed as one of the "ENX Difference Makers" and in 2013-2014 was named "One of the Top 40 Most Influential In The Imaging Industry" by The Week In Imaging.  In 2012 and 2013 Mr. McDonald was the Chair of the CompTIA Managed Print Community and continues on as an Ex Officio on the executive council.  West is keen on developing 'near future' strategies to help partners keep one step ahead of the changing market landscape in order to help them not only survive but prosper.

Larry Levine
Co-Founder & Social Sales Strategist
Social Sales Academy

Larry Levine, Co-Founder of the Social Sales Academy, coaches copier sales reps to use LinkedIn to build out their brand, their credibility, prospect for new business opportunities and to protect their current account base. Larry brings 27 years of copier sales experience in Los Angeles, one of the most competitive markets in the world. In 2009 Larry started incorporating LinkedIn into his sales process. Using the LinkedIn platform and techniques he perfected, Larry closed over $650,000 in new business in 2014 in conjunction with $1,300,000 in total revenue. This was a NET NEW corporate major account position with a major OEM. Larry built a pipeline of $1,700,000 through developing relationships and using connections made through LinkedIn. Now Larry coaches copier sales reps to integrate the use of LinkedIn to maximize their sales success.

Darrell Amy
Dealer Marketing

Darrell is the President of Dealer Marketing, a company that helps dealers implement marketing strategies to cross sell copier customers into managed services and generate leads. For the past 10 years Darrell has helped dealers across Australia, the US and the UK integrate new business models like managed services into their marketing messages.

His unique perspective brings together 20 years of industry experience, a masters degree in business and a team of cutting edge online marketing experts. He is a frequent writer for industry publications. He regularly speaks at dealer events around the world.

Michael Amiri
Director of Dealer Services

A 20-year veteran of the IT industry, Michael Amiri is the Director of Dealer Services at Continuum Managed IT Services.  He has built a team of resources at Continuum that is dedicated to supporting the office equipment channel and its efforts to maximize both efficiencies and profitability with competitive managed IT service offerings.  Prior to Continuum, he was a co-founder of an IT holding company specializing in software security services. He has a blog for imageSource, providing tips for office equipment dealers making the transition to managed IT services (http://www.imagesourcemag.com/industry-news/michael-amiri).  He has been a featured speaker at dozens of industry-related events. 

Mitch Morgan
Growth Achievement Partners

Mitch Morgan founded the Connectivity Dealer Program from NIA in 1991. After his businesses were acquired by IKON Office Solutions in 1996, he led their Technology Services division. In 2001, he formed the Professional Services division for IKON. Morgan has been consulting with CEOs on strategy, operations, organizational development and sales since 2005.

Mike Lecak
Collaborative Consultant Group

Mike is the founder and President of Collaborative Consultant Group. An industry veteran of over 33 years, Mike’s experience with both OEM's as well as the Dealer Channel contributes to his unique view of the MPS space.

Mike consults with both Dealer owners and Manufacturers on a wide variety of topics designed to move their businesses forward by designing processes around Strategy, People development and Sales execution.

Mike is a regular writer for several industry publications as well as a speaker at many events nationally. 

Steve Morris
Product Specialist
Happen Business

With 30 years’ experience in the IT industry, Steve has been actively involved in the disruptive stages of technology evolution and the application of technology and software in business improvement. 

After running his own successful managed services business in the SMB/SME market, Steve had the opportunity to join Happen Business as a Product Specialist and now helps other businesses achieve their goals by making the most of the technology available to them.

Steve enjoys being able to apply his diverse technical skills and experience to help other businesses gain efficiencies and increase profitability by implementing a software solutions and ensuring they are being used to their maximum efficiencies.

Paul Brady
BTAS Conference


Paul Brady is founder of the BTAS Conference and an industry leading advocate for the independent dealer channel in the document centric, IT, and managed services arenas in Australia.

Paul has a unique understanding and commitment to the industry spanning over 35 years of market leadership and development. His experience includes founder and long term managing director of a highly successful independent dealership, co-founder and director of a market leading managed services business, national president of the Business Technology and Services Association in Australia, founder and lead consultant for Business Enabled, the premier source for industry specific services and resources to the independent dealer channel, and the driving force behind the inaugural ‘BTAS Conference’, bringing the leading global industry education and services partners to Australia to assist the transition and success of the independent dealer channel in an evolving marketplace.